Burberry’s Heritage: From Weatherproof Outerwear to Iconic Trench Coats
Burberry, one of the most renowned British luxury fashion houses, is globally recognised for its iconic trench coats and distinctive tartan check pattern. Founded in 1856 by Thomas Burberry in Basingstoke, the brand initially focused on outerwear, designed to withstand the challenging British weather. In 1879, Burberry revolutionised fashion with the invention of gabardine. This water-resistant yet breathable fabric offers a lighter alternative to rubberised cotton. This innovation paved the way for the brand’s iconic trench coat.
The Evolution of The Trench Coat
The trench coat became a military staple during World War I. Burberry adapted the design to include shoulder straps and D-rings for functionality. After the war, it evolved into a civilian fashion must-have, remaining a symbol of timeless style. Meanwhile, the brand’s famous tartan check pattern, introduced in the 1920s as a lining for its trench coats, gradually became a prominent feature of its designs. By the 1960s, it had become widely used in accessories such as scarves and luggage, and was synonymous with British elegance and high society.
The Burberry Rebrand
However, the pattern’s mass-market exposure in the late 1990s and early 2000s led to a decline in its prestige. Burberry began to be associated with 'chav' culture in the UK. In response, the brand underwent a major rebrand under the creative direction of Christopher Bailey. It decided to focus on modernising its image while preserving its heritage. The check pattern became more refined and selective, restoring Burberry's luxury status.
Burberry Today
Today, the brand continues to balance tradition with innovation. With new creative leads, including Riccardo Tisci and Daniel Lee, the brand’s iconic check remains an essential part of its identity. It reflects its rich history while embracing modern trends. Finally, Burberry’s journey showcases a blend of British innovation, design, and reinvention.
Burberry at Auction
Lot 23
Burberry - Medium Banner tote handbag
Price Realised: £364.00
Lot 118
Burberry - tote
Price Realised: £104.00
Lot 126
Burberry - Lola bucket bag
Price Realised: £136.50
Lot 234
Burberry - cape
Price Realised: £273.00
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