Bulgari Serpenti: Luxury Jewellery, Watches & Iconic Handbags

The Introduction of The Serpenti Range

Originally introduced to the Bulgari range in the 1940s, the Serpenti design draws on ancient symbolism and Italian craftsmanship. The serpent, associated with transformation and protection, first appeared in Bulgari’s coiled Tubogas watches.

By the 1960s, the motif had gained global recognition, notably worn by Elizabeth Taylor during the filming of Cleopatra.

Serpenti Viper Jewellery

Today, the Serpenti collection spans jewellery, watches, and handbags. While high-jewellery pieces feature intricate designs and rare gemstones, the more accessible Serpenti Viper line offers sleek, stackable styles suitable for everyday wear. 

The Serpenti Forever Handbag

In the handbag category, the Serpenti Forever bag has become a signature item since its launch in 2012. Known for its sculptural silhouette and serpent-head clasp, it remains a popular choice among collectors and fashion enthusiasts alike. These bags are often crafted in premium leathers and finished with enamel or gemstone accents, making them instantly recognisable. Some are created from exotic leathers, adding higher-value pieces to the range. 

As interest in pre-loved designer handbags grows, Bulgari pieces, particularly the Serpenti bags, are increasingly sought after at auction. Their appeal lies in the blend of bold design, quality materials, and symbolic heritage.